By drinking juice you’re eliminating the digestive process of extracting liquid from the fiber of fruits and vegetables. Fresh juice isn’t pasteurized like store-bought juices so it isn’t “cooked.” This means it is filled with the live cells our bodies need to create good health and vitality. Fresh juices are pure — free of additives or preservatives. The vitamins and minerals of the fruits and vegetables in the juice are instantly released into the bloodstream.